BarronTech: AI, Microsoft, Solopreneurship
Join me as I lead revenue growth at Echelix (AI Services firm) and share insights to enable your organization co-sell with Microsoft. I also want to inspire you to build your own highly profitable solo business that gives you Time Freedom.
Simple and effective way to target accounts that will spend
Co-Sell Field Notes: Notes from a $70M Microsoft Services Seller P.S. read an web version of this email here: barrontech.kit.com/posts/ Quick (and overlooked) tip to finding the proper accounts to target with Microsoft sellers: Check job postings for the targeted accounts and see if any of the roles say Azure, Fabric, etc. You can even have Copilot look it up for you. Or ChatGPT, Claude etc. Happy Co-Selling! Matt Barron P.S. All previous emails can be read here
I Wish I Had Started Earlier
The Solopreneur Copilot P.S. read an web version of this email here: barrontech.kit.com/posts/ I didn’t start thinking seriously about building more control over my life until my late thirties. Before that, I was mostly doing what many people do: following the path that seemed responsible and successful. Get a good job.Work hard.Move up. When I landed my first job paying around $80,000 a year, I remember thinking I had made it. At the time it felt like a huge milestone. I felt lucky, excited,...
the agency gap
The Solopreneur Copilot P.S. read an web version of this email here: barrontech.kit.com/posts/ If there’s one concept I think about more than almost anything else these days, it’s agency. To me, the highest form of freedom isn’t money. It’s agency. Agency means having control over the direction of your life — how you spend your time, how you generate income, and what kind of work you choose to do. No one has perfect control over their life. That’s not realistic. But when I look around, it...
The Empty Neighborhood Test
The Solopreneur Copilot P.S. read an web version of this email here: barrontech.kit.com/posts/ This morning I went for a walk through my neighborhood - I created a voice note and this is summarized output of it. It was the middle of the day, and the streets were quiet. Nearly every driveway was empty. All the cars were gone, and the neighborhood felt still in a way it usually doesn’t in the evenings or on weekends. Everyone was at work. Seeing that made me stop and think about something that...
The “I’m Doing It For My Family” Trap
The Solopreneur Copilot P.S. read an web version of this email here: barrontech.kit.com/posts/ One of the most common things people say about their careers is: “I’m doing this for my family.” I used to say that too. For a long time I was making good money, working hard, and telling myself that everything I was doing was for my family. Providing, supporting, doing what I was supposed to do. But when I stepped back and really looked at it, the situation wasn’t as clean as that story made it...
Starting a business is the least risky thing you can do right now
The Solopreneur Copilot P.S. read an web version of this email here: barrontech.kit.com/posts/ This is the best time to build a personal business in the history of the world. You can sell services to organizations that have money and make more than your 9-5. The key is selling to businesses and people who have money. Not broke people. The best part is having complete control over when and how you deliver. No bosses. No 8am standup. No asking for PTO. Then, you can build software and apps to...
Power Automate to book more mtgs with MSFT reps
Co-Sell Field Notes: Notes from a $70M Microsoft Services Seller P.S. read an web version of this email here: barrontech.kit.com/posts/ Happy Sunday- I’m writing this email from the baseball fields during my 3rd son’s tourney (remind me again why I chose to be here at 7:15am on a Sunday morning after losing an hour of sleep due to the time change?!) Anyway - while these parents yell at their kids bc of their own personal failure in life, I wanted to share an exciting development - through the...